Jim Fredrick, one of the industry’s most respected marketing executives launched his own company specializing in motion picture advertising in 2011. His area of expertise is producing and editing film trailers, television and rip-o-matics (trailers created before a film goes into production). His clients range from major studios to smaller independent production companies including Sony Pictures Classics, Warner Bros, Sony Pictures, Dreamworks Animation, Open Road Films, Relativity Media and Pantelion Films. Combining strategy and creative plus Jim’s studio background and versatility to work on all types of films including commercial, indie, animation and Hispanic is what makes him unique in his field.
Prior to forming his own Company, Jim was Executive Vice-President of Marketing at Screen Gems, a specialty division of Sony Pictures. At Screen Gems he oversaw all aspects of traditional and online marketing, creative advertising, publicity, promotions, talent relations and media. His work on campaigns including, Obsessed (Beyonce Knowles), Dear John (Channing Tatum) and Easy A (Emma Stone) contributed to one of the most successful periods in the Company’s history.
Jim joined Screen Gems from Warner Bros., where he served as Senior Vice-President of Creative Advertising. During his ten year tenure there, he oversaw the development of trailers, TV commercials and key art for more than 80 advertising campaigns, including the Harry Potter franchise, 300, Happy Feet, Million Dollar Baby, The Bucket List, The Perfect Storm, Charlie and the Chocolate Factory, Terminator 3, Three Kings, The Green Mile, Kangaroo Jack, Iron Giant and Analyze This.
Before working at Warner Bros., Jim was President of Marketing for Castle Rock Entertainment, one of the most prominent production companies in the entertainment business. He supervised the campaigns of numerous films, including City Slickers, Absolute Power, Misery, A Few Good Men, Malice and The Shawshank Redemption, as well as limited releases Before Sunrise, Best in Show, Waiting for Guffman, Barcelona and Lone Star.
Early in Jim’s career he worked at Intralink Film Graphic Design where he produced and edited trailers and television commercials for Batman, The Color Purple, Thelma and Louise, The Fabulous Baker Boys and other films.
Jim is a member of the Academy of Motion Picture Arts and Sciences. Additionally, he is an Associate Professor of Public Relations and Advertising at Chapman University’s Dodge College of Film and Media Arts, the 4th ranked film school in the country. He has also taught advertising and marketing at USC, UCLA and UC Santa Cruz.
Executive Vice President , Marketing 2008-2010
Responsible for all phases of motion picture marketing including
publicity, promotions, media, digital, research, and creative advertising. Campaigns include: Dear John, Obsessed, Resident Evil: Afterlife, Takers, Legion, Easy A
Senior Vice President, Creative Advertising 1996-2008
Responsible for the creation of all advertising materials such as theatrical trailers, TV spots, internet ads, print and outdoor. Campaigns include: Harry Potter 1,2,3,4,5, Eyes Wide Shut, The Green Mile, Analyze This, The Perfect Storm, Million Dollar Baby, Charlie and the Chocolate Factory, 300, Happy Feet, Get Smart, Three Kings, Kangaroo Jack, Fools Gold, Sisterhood of the Traveling Pants, A Cinderella Story, What A Girl Wants, Pay It Forward, Collateral Damage, Terminator 3, License To Wed, The Iron Giant, Malibu’s Most Wanted
Head of Marketing 1990-1996
Responsible for all phases of marketing including in-house editing of audio-visual materials. Campaigns include: A Few Good Men, City Slickers, Misery, The Shawshank Redemption, Before Sunrise, Waiting for Guffman, Malice, Best In Show, Absolute Power, Honeymoon in Vegas, Dolores Claiborne, A Mighty Wind, City Slickers 2, Mr. Saturday Night, Needful Things, Hamlet, Othello
Campaigns include: The Color Purple, Batman, Cocoon, The Fabulous Baker Boys, The Last Temptation of Christ, Jacobs Ladder, The Lost Boys